Dienstag, Februar 01, 2011

New ski lifts are expensive: advertising helps pay the bill

Advertisements can be seen pretty much in every ski resort at ski lifts. A luxury watch brand has even gone as far as reserving its own chairlift in Crans Montana. Not everyone agrees with this commercial development, but some skiers don’t care, as long as they get modern installations. (TSR/swissinfo.ch)

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