The SBC tower in Geneva - der SRG- Turm in Genf

In 2004, the Swiss Broadcasting Corporation launched an international architecture competition to renovate the iconic building that serves as a headquarters for the French speaking national television station, TSR. The imposing renovated structure on the banks of the river Arve is an important landmark and symbol of communications for the whole region. It was in 1968 that Geneva architect, Arthur Bugna drew up plans for one of the first-ever high-rise office blocks in Switzerland. The tower now has a new look.